Ladies in Film & Television

Ladies in Film & Television (LIFT) is a nonprofit organization dedicated to promoting gender equality and diversity within the film and television industry.

Mission and Objectives

The mission of LIFT revolves around creating an inclusive environment that supports and empowers creatives, particularly women and diverse groups, by providing opportunities for growth and collaboration. Through community engagement and various initiatives, LIFT aims to enhance the visibility and participation of underrepresented groups in the screen industries.

Governance and Leadership

As of recent updates, LIFT is led by a board of directors that includes key figures such as Lucretia Johnson as President, Freddie Watkins as Vice President, and Jeanette Greenwood serving as CEO. The organization emphasizes board diversity and formal assessments to ensure effective governance.

Activities and Programs

LIFT engages in various activities, including committee work designed to foster collaboration among members. These committees allow members to share expertise, offer guidance, and contribute to the growth of the community. Additionally, LIFT has programs aimed at increasing awareness on social issues such as human trafficking, targeting parents and young individuals.

Impact

Through its initiatives, LIFT contributes to a broader movement towards parity and cultural transformation in the film and television sectors. By advocating for greater representation and support for diverse creatives, LIFT plays a significant role in shaping a more inclusive industry environment.