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YOUR CAREERON THERISE ASB embraces the spectrum of commercial baking professionals that form our industry. By providing an elite network comprehensive educational resources leadership opportunities and morewe facilitate the growth of our industry one member at a time. Membership The Professional Benefits You Need Education Programs Step Up Your Knowledge Industry Events The Premier Commercial Baking Event Industry Events Regional MeetUps Certification BEAG Certified Internal Equipment Evaluator Xochitl Cruz Member since 2018 VP of Operations Bimbo Bakeries USA Membership in ASB has given me the opportunity for professional development allowing me to practice my leadership skills and enhance my ability to lead a variety of projects and teams. The professional exposure I gained within my company the baking industry and the greater manufacturing industry has transformed me as a leader.