Mission Statement: To be recognized as the leader in virtual adoption, an innovator in the field of Internet fundraising, and the primary source of educational information regarding the care and protection of companion animals. Mission: To constantly discover innovative ways to utilize the power of the Internet and use these discoveries to create more effective programs to increase awareness about the plight of homeless animals, to minimize the financial hardships of those who want to provide shelter and care for these animals, and to educate the public about the importance of prevention of unwanted animals through spay/neutering Values: Compassion - understanding and appreciating the needs of our clients - both human and animal - and putting those needs above our own Integrity - dealing honestly and fairly with our partners and clients Innovation - striving to find new and better ways of doing things to minimize costs and maximize effectiveness Excellence - doing things the right way to provide excellent service and accurate information to our clients Respect - treating our clients in a respectful manner, considering their feelings and wishes in everything we do Vision - To be a leader in the field of fundraising for animal shelters and a constant source of information to our clients, and our community, about the need of all animals to have shelter, care and love.