TO PROMOTE THE INTERESTS OF THE UNIVERSITY OF MASSACHUSETTS AMHERST THROUGH PROGRAMS, SERVICES AND COMMUNICATIONS THAT DEVELOP AND REINFORCE THE BONDS BETWEEN THE UNIVERSITY AND ITS ALUMNI; TO VALIDATE THE VALUE AND ALUMNI PRIDE IN THE UNIVERSITY ACADEMIC EXPERIENCE; AND TO FACILITATE ACTIVE ALUMNI SUPPORT OF THE UNIVERSITY'S MISSION THROUGH MEMBERSHIP, ADVOCACY AND VOLUNTEERISM.