#KickBigSodaOutofSport has been awarded the Audience Honor at the Shorty Awards in the Social Good Campaign category! 🎉👏 Thank you to everyone who voted for Kick Big Soda Out, our partner organizations and petition signatories calling for an end to Big Soda’s Olympic sponsorship! #ShortyAwards Learn more about the campaign at https://vitalstrat.org/4kvFwMg (fb)

Rebuilding trust in public health starts with truly listening to the people we serve. At #WHA78 we hosted a fireside chat on how public health communication must evolve in an age of misinformation and mistrust. Our panelists challenged us to go beyond broadcasting facts, to start building relationships grounded in empathy and simplicity. Here’s what they had to say: “We need to figure out how to communicate better with the public...we will not be successful unless we bring them along.” — Mary-Ann Etiebet, M.D., President and CEO, Vital Strategies “You have to understand the person in front of you, what’s their reference point for believing information, and bring it down to their level and break it down.” — Vivianne Ihekweazu, Managing Director, Nigeria Health Watch “If it’s simple and emotional, it will break through the noise and go to people’s hearts. That’s how we truly reach the public.” — Borjana Pervan, Chief Operating Officer, World Heart Federation “Putting the community into public health. So somehow we should be creating a family... there's a camaraderie there. There's a connection there.” — Femi Oke, Moderator Thank you to everyone who joined us for this inspiring conversation. (fb)