Winning the 2024 National Youth Entrepreneurship Challenge was just the beginning for Lucio Hightower-Rojas from NFTE’s West region. His business, Scholar Brilliance, is an AI-driven, gamified platform that helps students improve their essays, manage tasks, and track success in the scholarship process. As part of his prize, Lucio received $10,000 in seed capital and a mentorship session with Daymond John, The People’s Shark and the founder FUBU, a $6 billion hip-hop apparel company. Earlier this year, Lucio sat down with Daymond for a 45-minute Game Changer session, where they talked about business strategy, branding, and growth. Daymond shared powerful lessons on differentiating your brand, building confidence, and scaling smartly. Lucio left the session with fresh strategies to grow his newest business venture and make a lasting impact on students nationwide. Stay tuned as he takes the next steps in his entrepreneurial journey! (fb)

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