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Bring Joy to the Neediest Children in Jacksonville Bright Holidaysx27 mission is to help improve the lives of underprivileged students and their families in the greater Jacksonville area during the holiday season. Quick Facts About Bright Holidays Serving Family Needs Since 2005 Bright Holidays has been a 5013c since 2005 and has served more than 1000 kids per year for the last six years. Principals Teachers Identify Needs Bright Holidays focuses on children most in need. To do this school principals and faculty help identify the families in need obtain parental permission gather childrenx27s clothing sizes and toy preference and help facilitate delivery of gifts to the families.