Just Keep Livin Foundation

The Just Keep Livin Foundation is a 501(c)(3) nonprofit organization founded by Camila and Matthew McConaughey. It empowers high school students by providing them with the tools to lead active lives and make healthy choices for a better future.

Mission

The foundation focuses on implementing after-school fitness and wellness programs, primarily in Title 1 schools. Its mission is built around four pillars:

• Nutrition: Encouraging healthier eating habits to prevent chronic diseases.
• Fitness: Regular exercise to improve physical and mental well-being.
• Wellness: Fostering mental health through stress management and self-care.
• Community Service: Promoting acts of kindness and giving back to the community.

Programs

The foundation operates in over 45 inner-city high schools, serving more than 3,000 students across the U.S. Its programs include:

• Fitness and Wellness Programs: Offering regular exercise sessions and mental health support.
• Field Days: Annual events promoting health, wellness, and teamwork.
• Community Service: Engaging students in local service projects, such as charity drives.
• Educational Workshops: Covering topics like gratitude, nutrition, and stress management.

Fundraising and Financials

The foundation is supported by substantial contributions from donors. In recent years, it has raised millions through fundraising events like the Mack, Jack & McConaughey gala. Its financial data shows significant contributions as its primary source of revenue, with other income coming from program services and investments[2].

Impact

The foundation has had a profound impact on students' lives, helping them improve their physical health, increase academic performance, and build confidence. Students have reported improved mental health and a sense of community and belonging. The foundation also addresses broader social issues by providing opportunities for community service and advocacy[1][3].

Initiatives and Partnerships

Notably, the foundation launched the WISE Scholarship Program in partnership with the Steele Family Foundation, offering full scholarships to deserving students. Additionally, it has worked closely with other organizations to offer unique experiences, such as surfing and beach conservation activities through the Jimmy Miller Memorial Foundation[1]. Following the Uvalde tragedy, the foundation established the Uvalde Relief Fund and the Uvalde Heart Scholarship to support affected students and families[3].

[1] https://jklivinfoundation.org/wp-content/uploads/2025/01/JKL-AnnualReport2023.pdf [2] https://projects.propublica.org/nonprofits/organizations/203921057 [3] https://jklivinfoundation.org/wp-content/uploads/2024/06/JKL-AnnualReport.pdf [4] https://jklivinfoundation.org/about-us/ [5] https://jklivinfoundation.org/about-us/what-we-do/