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Welcome to South Carolina Retail Association The Voice of Retail in South Carolina. The South Carolina Retail Association SCRA is a trade association whose mission is to improve the public image effectiveness and profitability of the retail industry in the Palmetto state. We represent a variety of merchants in every county both large and small and make it our priority to give all retailers a voice in Columbia. A taxexempt organization supported entirely by members dues the Association is governed by a board of directors who represent retail entities as diverse as apparel department electronics grocery and pharmacy stores.