Tariff trouble? We've got your back. Join or renew your 2025-2026 SIA membership by May 6th and unlock exclusive access to our 4-week Deep Dive Tariff Series, your step-by-step guide to navigating tariffs with confidence. Every week in May, you'll get live, expert-led sessions with trade attorney Joseph Brubaker and customs brokers covering: ✔️ China/Asia Tariff and Retaliatory Tariffs ✔️ Canada/Mexico Tariffs + USMCA and Retaliatory Tariffs ✔️ EU Tariffs + Section 232 Derivatives and Retaliatory Tariffs ✔️ Strategic Tariff Minimization From navigating the complexities of tariff compliance, calculations, and import and export strategies, this series is real-world expertise explicitly designed for winter outdoor businesses like yours. 📅 May 6–29 | Weekly | 11AM MST / 1PM EST *Available only for 2025-2026 Active SIA Members 🔗 Register now and get the tools your business can't afford to skip. https://us02web.zoom.us/meeting/register/GLHO7r0BQuOnIYFZBCpWAQ#/registration (fb)

When it comes to purchasing apparel and accessories, 26% of consumers prioritize brand familiarity and reputation more than any other factor. In today’s crowded marketplace, trust and recognition are driving purchase decisions. Are you positioning your brand to stand out? This is just one of many insights from SIA’s latest consumer panel research. From materials to multi-sport versatility, we break down what really matters to today’s snow sports consumer. 📊 Download the full report now in the SIA Member Portal and turn insight into action. 🔗 https://members.snowsports.org/research/consumer-purchase-decision-making-softgoods/ #SIA #BusinessOfWinter (fb)