TO PROMOTE THE FREEDOM OF INDIVIDUALS TO ACQUIRE A SUNTAN, VIA NATURAL OR ARTIFICIAL LIGHT. THROUGH THE LEADERSHIP EFFORTS OF OUR MEMBERS, WHO ARE PROFESSIONALS FROM EVERY SECTOR OF THE INDOOR TANNING INDUSTRY, ITA SEEKS TO WORK WITH FEDERAL AND STATE GOVERNMENTS TO ENSURE THAT THIS FREEDOM IS NOT RESTRICTED. ITA ALSO STRIVES TO STRENGTHEN AND ADVANCE OUR POSITION THROUGH RESEARCH AND EDUCATION EFFORTS AND BY PARTNERING WITH OTHER ORGANIZATIONS WHOSE EFFORTS FURTHER ITA'S MISSION.