The association of ™ professionals. To support and advance trademarks and related intellectual property as elements of fair and effective commerce, to protect the interests of the public with respect to the uses of trademarks and related intellectual property, to promote the interests of the members of the Association and of trademark owners in the uses of their trademarks and related intellectual property, and to obtain, collect, and disseminate information concerning the use, registration, protection, and enforcement of trademarks and related intellectual property throughout the world.