🏆 Join us in congratulating the winners of the 2025 IPR + Page Case Study Competition! Maurielle Cook, Rachel Shuler, and Adah Shippen from Brigham Young University earned first place for their timely case study, “Gone with the Wind: Tractor Supply Co.’s Rapid Response to DEI Backlash.” Their analysis examined the company’s rollback of DEI initiatives following a viral post on X by activist Robby Starbuck. The team will receive a $5,000 award and present their case study virtually on June 25 at 4:00 p.m. ET. Their faculty adviser, Dr. Christopher Wilson, will receive $750. This year’s competition drew 32 entries from top communications and business programs across the country. The IPR + Page Case Study Competition honors student work that contributes valuable insights to the communications field. 🥈Second place: Catherine Elrod and Laurel Clark, The University of Georgia – “Against the Grain: Tractor Supply Company’s DEI Dilemma.” 🥉 Third place: Lena Sievert, Janine Kühne, Sara Riccadonna, and Giulia Marelli, Peking University HSBC Business School – “Real Beauty, Real Images – A Case Study of Dove’s #KeepBeautyReal in the Age of AI.” Read the full announcement: https://instituteforpr.org/ipr-and-page-announce-winners-of-2025-case-study-competition-brigham-young-university-students-win-first-place/ (fb)

Help Requested: Share Your Insights! 📝 The Institute for Public Relations and Ragan want to hear from communication professionals like you. We're conducting a short survey to better understand how communicators define and apply business acumen in their roles. Your insights will help shape future research and valuable resources for the industry. — Takes just 15 minutes — Responses are confidential — Results will be publicly available later this year 🗓 Deadline: May 30 👉 Please take the survey here: bit.ly/IPR-Ragan-survey-25 (fb)