Television Bureau of Advertising Inc
THE TELEVISION BUREAU OF ADVERTISING (TVB) IS THE NOT-FOR-PROFIT TRADE ASSOCIATION REPRESENTING AMERICA'S LOCAL BROADCAST TELEVISION INDUSTRY. ITS MEMBERS INCLUDE U.S. TELEVISION STATIONS, TELEVISION BROADCAST GROUPS, ADVERTISING SALES REPS, SYNDICATORS, INTERNATIONAL BROADCASTERS AND ASSOCIATE MEMBERS. TVB'S PURPOSE IS TO PROMOTE THE USE OF LOCAL BROADCAST TELEVISION TO THE ADVERTISING COMMUNITY AND WORKS TO DEVELOP ADVERTISING DOLLARS ACROSS THE MEDIUM'S MULTIPLE PLATFORMS, INCLUDING ON-AIR, OTT, CONNECTED TV, ONLINE AND MOBILE.
Founded
1954
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TVB – Local Media Marketing Solutions Business Development TeamTVBU Sales UniversityConsulting ServicesPolitical ResourcesDigitalCompetitive MediaCategory SellingSales PromotionsSpots Testimonials Video LibraryProspectingSales CallsCreativeSelling with Impressions TVBU Sales University Broadcast Members To access additional exclusive content login. Research Content Updates Q4 2024Take the TVB. org Research Virtual Web Tour Research 2025 Media Comparisons StudyVoter Funnel StudySVOD StudyVideo Media Devices UsageSevere Weather Emergency SurveyHome Improvement Purchase Funnel StudyLocal Broadcast TV News StudySports Survey Football ViewersNumbers that Measure Up. TV Digital Nielsens Gauge Report Doesnt Tell The Full StoryTV Value in a DigitalStreaming WorldTV BasicsCategory StudiesBroadcast TV is Key for AdvertisersTV ProgrammingPost Analysis GuidelinesLinear TVStreaming Measurement CIMM TVB Local TV Video Innovation ShowcaseHUTPUT National Prime TrendsTransitioning to ImpressionsCompetitive MediaHelp Stop Relative Duration WeightingTVB InsightsOvertheAir OTA Ad Spend Analytics Ad SpendingGovernment Data Resources Agencies Advertisers Some content in this section is protected please request access here.
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