TO INSPIRE INTEREST IN AND PROVIDE READY ACCESS TO EXPERT-VETTED INFORMATION COVERING ALL ASPECTS OF HUMAN KNOWLEDGE FOR THE PURPOSES OF "ESTABLISHING A TRUSTED INFORMATION RESOURCE FOR THE GENERAL PUBLIC, JOURNALISTS AND POLICY MAKERS" FOSTERING LIFELONG LEARNING FOR THE "K TO GREY" PUBLIC (INCLUDING A SAFE AND FUN PLACE FOR KIDS TO LEARN)" PROVIDING A RELIABLE EDUCATIONAL TOOL FOR PARENTS AND EDUCATORS"