Americans Well-Informed in Automobile Retail Economics
To promote the common business interests of the automotive finance industry.
Americans Well-Informed in Automobile Retail Economics (AWARE)
Overview
Americans Well-Informed in Automobile Retail Economics (AWARE) is a nonprofit organization based in the United States that focuses on enhancing consumer understanding of the vehicle financing process. Established in 2005, AWARE aims to educate consumers, particularly regarding auto loans and leases, and its resources are accessible to both educators and the general public.
Mission and Services
AWARE provides a variety of free educational materials and resources to facilitate consumer education on automobile financing. Its offerings include educational curricula, calculators, worksheets, brochures, and wallet cards available in both English and Spanish. These materials are designed to support K-12 educators and organizations that aim to improve public comprehension of vehicle financing options and related economics.
Support and Partnerships
AWARE is supported by several notable organizations within the automotive and financial services sectors. Key supporters include:
- National Automobile Dealers Association (NADA)
- American Financial Services Association (AFSA)
- National Association of Minority Automobile Dealers (NAMAD)
- American International Automobile Dealers Association
- Various auto financing companies, such as Ally Financial, American Honda Finance Corporation, and Toyota Financial Services
These partnerships play a crucial role in strengthening AWARE's mission by contributing resources and expertise that enhance its educational initiatives.
Impact on the Community
Through its commitment to education and consumer empowerment, AWARE seeks to demystify the complexities of the auto financing process. By offering its resources for free, the organization strives to ensure that all consumers, regardless of their background, have access to the knowledge necessary for making informed decisions about vehicle financing.
Conclusion
AWARE remains a pivotal resource for individuals looking to navigate the intricacies of automobile financing. By focusing on education and support, it contributes significantly to the financial literacy of consumers in the automotive sector.
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Discussions
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1. How can NGOs collaborate with automotive dealers to ensure consumers are better informed about the financial aspects of extended service contracts?
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Brooklyn Simmons
2 days ago
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2. What role do you think educational tools, like the AutoFinance Calculator and Wallet Card, play in empowering consumers during the car buying process?
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Brooklyn Simmons
2 days ago
Latest reviews
Together, we can make a real impact in communities around the world. Help us bring hope and support.
Love that this organization is empowering consumers with the knowledge they need to make informed decisions when buying a car! 🌟🚗

Brooklyn Simmons
Product Manager
It’s great to see resources like the AutoFinance Calculator and Wallet Card helping buyers navigate the car purchasing process confidently. Keep up the fantastic work! 🙌💡

Brooklyn Simmons
Product Manager
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