To preserve, enhance and promote downtown Ashland. We want a Downtown that is vibrant and active with people of all ages and walks of life living, dining, shopping, visiting art galleries & museums, attending live performances and events, and socializing with their friends and families. We want our streets to be alive with outdoor spaces filled with multiple generations and a culturally-diverse population connecting with one another. We are working towards engaging the Town, its residents, businesses, civic groups, and the college in a positive spirit of continuous improvement of the Downtown District. We envision a pedestrian-friendly community that has become a destination because it has protected the historic character of both the commercial and residential areas, retained the same scale of buildings as now, with appropriate infill that has good food, good music, good art and good shops.