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Boston Shoe Travelers Association Boston Shoe Travelers Association Founded in Boston in 1901 BSTA is the oldest regional shoe travelers association in the United States. We sponsor three trade shows a year in the Northeast for shoe retailers providing you with the latest merchandise in all categories and genders for the upcoming season for your review. BSTA represents almost 250 sales representatives and over 600 shoe and accessory brands. More Useful Links Become a Member Interested in joining the Boston Shoe Travelers Association.