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Protect Your Organization with Advanced Planning and Preparation The Importance of Continuity Planning for Your Business Continuity planning is essential for any business to prepare for potential disruptions minimize their impact and maintain a competitive advantage. By identifying risks developing mitigation strategies and creating a plan for recovery businesses can be better equipped to handle unexpected events. In todays unpredictable and fastpaced business environment its more important than ever to have a solid plan in place to help your organization continue operations in the event of a disruption or crisis. Continuity planning is the process of creating and implementing strategies policies and procedures that enable your organization to recover quickly and efficiently from an unexpected event such as a natural disaster cyberattack or other disruptions.