Animal Agriculture Alliance

The Animal Agriculture Alliance (AAA) is a U.S.-based non-profit organization founded in 1987. The organization's mission is to connect key food industry stakeholders, engage influencers, and promote consumer choice by helping them better understand modern animal agriculture. The AAA aims to bridge the communication gap between the farm and food communities, ensuring the future of animal agriculture and its societal value.

Membership and Structure

The AAA brings together farmers, ranchers, veterinarians, animal feed and health companies, processors, and allied associations involved in producing and distributing meat, poultry, and dairy products. The organization is led by an executive board with representation from all sectors of the animal agriculture community.

Activities and Initiatives

• Advocacy and Education: The AAA advocates for U.S. livestock farmers and provides timely information on emerging issues to media outlets and consumers. It addresses key issues such as animal welfare, sustainability, antibiotic use, and nutrition.
• Monitoring and Response: The organization monitors consumer, environmental, and animal advocacy groups to prepare the industry for potential threats. It sends briefings and alerts to members regarding critics of the livestock industry.
• Animal Ag Allies Program: This initiative empowers industry professionals to become outspoken advocates for agriculture. Participants undergo training modules that cover topics like emerging issues, social media engagement, and public outreach.

Position on Environmental Issues

The AAA emphasizes the environmental sustainability of U.S. animal agriculture, highlighting that livestock production is responsible for only 4% of total U.S. greenhouse gas emissions. The organization aims to change the narrative around animal agriculture and climate change, positioning the industry as a solution to reducing environmental impacts.

Financial Profile

The Animal Agriculture Alliance has earned a 3/4 Star rating on Charity Navigator. It is required to undergo financial audits based on its revenue structure.

Importance in the Agricultural Sector

The AAA plays a crucial role in supporting the domestic livestock, dairy, and poultry industries, which are essential for maintaining strong demand for U.S. soybean and corn production. The organization's efforts are vital for both animal agriculture and crop farmers as they work together to address challenges and promote the growth of the agricultural sector.