Discover Torrance
Time to Discover Torrance - A Little Bit of Everything #California. From beaches and outdoor sports
Discover Torrance
Discover Torrance is a 501(c) non-profit organization focused on promoting travel and tourism in the city of Torrance, California, to enhance the local hotel and lodging industry[3][4]. The organization is supported by 15 hotels within Torrance's city limits and receives an annual contribution from the City of Torrance. It collaborates with the Torrance Area Chamber of Commerce to achieve its goals[1].
Mission and Goals
The mission of Discover Torrance is to market the City of Torrance as a destination, driving economic growth through increased tourism spending. This includes enhancing earnings, tax collections, and job opportunities within the city[1]. The organization's objectives are designed to stimulate sustainable growth in tourism, benefiting the broader economy.
Activities and Initiatives
To further its mission, Discover Torrance engages in various activities, including the operation of the California Welcome Center Torrance, located in the Del Amo Fashion Center. This center provides visitors with an introduction to Torrance and offers resources to explore the city and its surroundings[2].
Additionally, Discover Torrance supports local events such as the annual Cherry Blossom Festival, which celebrates cultural heritage with live performances and community activities[2]. The organization also highlights Torrance's vibrant lifestyle, featuring attractions like craft breweries and diverse dining options, contributing to the vibrant cultural scene of the city[2].
History and Context
Torrance was founded as a residential-industrial city with the goal of creating a balanced community. Incorporated in 1921, it was envisioned as a "working man's paradise" by Jared Sidney Torrance[1]. Today, the city remains true to its industrial roots while offering a unique blend of recreational activities and innovative spirit, making it an attractive destination in Southern California[1].
By promoting tourism and enhancing the local hospitality industry, Discover Torrance plays a crucial role in shaping Torrance's economic landscape and fostering its reputation as a desirable destination in the Los Angeles area[1][3].
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2010
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