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Home 1 Welcome to theAnimal Rights Coalition The Animal Rights Coalition works to end the suffering abuse and exploitation of nonhuman animals through information education and advocacy. We believe that animals matter for their own reasons and that they should not be used by human beings for profit pleasure amusement or simply because it is our habit to do so. Our Mission and Core Values Our Programs and Campaigns How Were Successful Latest News Victory. SeaQuest Roseville is Closed.