- R20 -

01 PUBLIC We run provocative ad campaigns to reverse the public mindset. City by city we reverse counterproductive ideas about charity and teach the donating public to demand big impact not low overhead with simple and creative campaigns that speak to everyone. 02 MEDIA We hold the media accountable for their reporting on charities. We raise the medias literacy about whats important when evaluating a charity and make sure theyre focused on impact instead of overhead.