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Who We Are and What We Believe GreenBlues mission is to accelerate the transition to a regenerative just and sustainable materials economy. The Sustainable Packaging Coalition is a membershipbased collaborative that believes in the power of industry to make packaging more sustainable. As the leading voice on sustainable packaging we are passionate about creating packaging that is good for people and good for the environment. How2Recycle is a standardized labeling system that clearly communicates disposal instructions to the public.