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Newsletter Store Contact Us HOME Visit Events Do Business Get Involved Shop About Us Blog More The Heart of Jacksonville A Vital Downtown is the Heart and Soul of a thriving community Help us continue our work on historic preservation economic development and public events that improve Downtown Jacksonville. Upcoming Events Downtown Jacksonville Then Now LATEST UPDATE After selling out of the first run within less than 3 weeks Jacksonville Main Street ordered a second run which is now complete and ON SALE NOW. Downtown Alleys Light Up the Night Downtown Jacksonvilles alleyways are prettier and brighter these days thanks to Jacksonville Main Street and some grant funding. Faade Grant Live.