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Home 2025 Public Policy and Legal Summit Register Before We Sell Out 2025 IAB NewFronts The Future of Digital Video Secure Your Spot New Blog The Financial Squeeze on Ad Tech The cost of doing business in digital advertising isnt just about media budgets and creative assetsits about the infrastructure that powers the ecosystem. Every ad impression bid request and machinelearning model relies on energyintensive data centers. Now with rising energy costs and global economic uncertainty hitting key components like servers and semiconductors the financial pressure Continued Just Released Data Clean Rooms A U. S.
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