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About Roosevelt Row Located in Downtown Phoenix the nationally renowned Roosevelt Row Arts District affectionately referred to as RoRo is the creative center of the region and a walkable neighborhood full of character that celebrates arts and culture around every corner. RoRo is a vibrant hub for creatives and artisans of every ilk from culinary to crafts and everything else in between and home to public art performance venues art galleries eclectic boutiques independent retail businesses and some of the best restaurants in the region. An unmistakable Arts District signature are the visually striking murals splashed across the urban canvas of RoRo representing the diverse lineup of talented local artists. About First Friday A.