IfNotNow Movement

The IfNotNow Movement is a nonprofit organization founded in July 2014, primarily composed of American Jews who actively oppose the Israeli occupation of the West Bank and Gaza Strip. The group is known for its progressive and left-wing stance, often engaging in direct action protests and advocating through media appearances to influence U.S. policies and institutions that support Israel's occupation[1][3][4].

Founding and Purpose

IfNotNow was initially formed under the name "If Not Now, When?" in response to the 2014 Israel-Gaza conflict. Its name is derived from a quote by the ancient Jewish sage Hillel the Elder: "If I am not for myself, who will be for me? If I am only for myself, what am I? And if not now, when?"[1][5]. The organization seeks to mobilize the Jewish community to end U.S. support for what they describe as Israel's "apartheid system," advocating for equality, justice, and a peaceful future for both Israelis and Palestinians[2].

Activities and Protests

IfNotNow's activities primarily focus on organizing protests, sit-ins, and other forms of direct action. These actions often target the headquarters and events of leading American Jewish organizations, aiming to pressure them to alter their stance on Israeli policies[3][4]. Notable protests have included disruptions during the Senate confirmation hearings for David Friedman, the U.S. Ambassador to Israel, in 2017, and interruptions of public speeches by prominent figures, such as Bret Stephens[4]. Additionally, the group has been involved in protests against Jerusalem Day and the March of the Flags in Israel[4].

Demands and Policies

IfNotNow has outlined three key demands:

1. Stop the War on Gaza: The group opposes military actions against Gaza and advocates for a peaceful resolution.
2. End the Occupation: IfNotNow seeks an end to Israeli control over the West Bank and Gaza Strip.
3. Freedom and Dignity for All: They promote rights and equality for Israelis and Palestinians alike[5].

The organization does not officially endorse specific solutions like a two-state solution or the Boycott, Divestment, Sanctions (BDS) movement but focuses on challenging U.S. Jewish establishment support for Israel's occupation policies[5].

EIN and Funding

The movement's Employer Identification Number (EIN) is 83-4664015. It relies on grassroots donations to sustain its activism and expand its influence within the community[2].