
IfNotNow Movement
The IfNotNow Movement is a nonprofit organization founded in July 2014, primarily composed of American Jews who actively oppose the Israeli occupation of the West Bank and Gaza Strip. The group is known for its progressive and left-wing stance, often engaging in direct action protests and advocating through media appearances to influence U.S. policies and institutions that support Israel's occupation[1][3][4].
Founding and Purpose
IfNotNow was initially formed under the name "If Not Now, When?" in response to the 2014 Israel-Gaza conflict. Its name is derived from a quote by the ancient Jewish sage Hillel the Elder: "If I am not for myself, who will be for me? If I am only for myself, what am I? And if not now, when?"[1][5]. The organization seeks to mobilize the Jewish community to end U.S. support for what they describe as Israel's "apartheid system," advocating for equality, justice, and a peaceful future for both Israelis and Palestinians[2].
Activities and Protests
IfNotNow's activities primarily focus on organizing protests, sit-ins, and other forms of direct action. These actions often target the headquarters and events of leading American Jewish organizations, aiming to pressure them to alter their stance on Israeli policies[3][4]. Notable protests have included disruptions during the Senate confirmation hearings for David Friedman, the U.S. Ambassador to Israel, in 2017, and interruptions of public speeches by prominent figures, such as Bret Stephens[4]. Additionally, the group has been involved in protests against Jerusalem Day and the March of the Flags in Israel[4].
Demands and Policies
IfNotNow has outlined three key demands:
- Stop the War on Gaza: The group opposes military actions against Gaza and advocates for a peaceful resolution.
- End the Occupation: IfNotNow seeks an end to Israeli control over the West Bank and Gaza Strip.
- Freedom and Dignity for All: They promote rights and equality for Israelis and Palestinians alike[5].
The organization does not officially endorse specific solutions like a two-state solution or the Boycott, Divestment, Sanctions (BDS) movement but focuses on challenging U.S. Jewish establishment support for Israel's occupation policies[5].
EIN and Funding
The movement's Employer Identification Number (EIN) is 83-4664015. It relies on grassroots donations to sustain its activism and expand its influence within the community[2].
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Our movement for equality, justice, and a thriving future for Palestinians and Israelis is growing - and we’re hiring a Boston/NYC Field Organizer. Join us Tuesday, May 13 at 8pm ET to hear about our efforts to build a multiracial, multiethnic movement and staff team, and consider applying for the Field Organizer role. This call is specifically for Jews who hold one or more of the following identities: Black, Indigenous, Jew of Color, Sephardi, Mizrahi (BIJOCSM), to learn more about IfNotNow’s organizational culture and consider applying.
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Today, we mark 77 years since the Nakba, or catastrophe, when over 750,000 Palestinians were ethnically cleansed from their homes and countless villages were wiped off the map during the establishment of the State of Israel. The Israeli government has continued the Nakba by carrying out a policy of land theft and denial of Palestinians’ fundamental rights from 1948 through today. As we bear witness to the continuation of the Nakba over the decades, we recognize the chilling parallels between 1948 and today’s catastrophe in Gaza, as the Israeli military continues to massacre Palestinians, blockade them from receiving basic necessities, and has forced most people in Gaza from their homes – the largest displacement of Palestinians since 1948.
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