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Countryregion Countryregion Item added to your cart Our Simple Mission The mission of the John Michael Pierce Foundation is to build awareness in young adults about the early signs and symptoms of esophageal cancer. Young adult esophageal cancer is on the rise and since the symptoms dont seem significant most people discover it at a late stage which limits treatment success. Utilizing compelling social media targeted advertising college campus programs public service announcements and special events geared toward young adults we will communicate this critical message and encourage people to seek evaluation early on. If we save just one person we will consider our efforts extremely successful.