Reno Rodeo Association

The Reno Rodeo Association is a nonprofit organization based in Reno, Nevada, known for hosting the "Wildest, Richest Rodeo in the West," a 10-day event. It is sanctioned by the Professional Rodeo Cowboys Association (PRCA) and attracts over 140,000 attendees, making it one of the most significant events in the region.

History

The Reno Rodeo has a rich history, dating back to 1919. Over the years, it has grown in prominence, becoming one of the top five rodeos in North America and the fourth richest PRCA tour rodeo[1][2].

Community Impact

The organization is composed of nearly 1000 volunteers and significantly contributes to the Reno/Sparks area economy, with an estimated economic impact of $42 million annually[1]. The association is committed to supporting local youth initiatives through its motto "We Rodeo for The Kids!" introduced by former President Mike Lucke in 2011[3].

Reno Rodeo Foundation

The Reno Rodeo Foundation, established in 1986, is a subsidiary of the association and is a 501(c)(3) nonprofit. It engages in various community programs, including the Denim Drive to clothe foster children, scholarships for high school graduates, and literacy programs for at-risk students[2].

Activities

The Reno Rodeo features a wide range of competitions, including bareback riding, team roping, saddle bronc riding, tie-down roping, steer wrestling, women’s barrel racing, and bull riding[2][5]. The event also includes other attractions such as a full carnival, a marketplace, and a food court[4].

Recognition and Legacy

The Reno Rodeo Association annually honors legendary figures in rodeo history through its Hall of Fame. This tradition celebrates the Western heritage and contributions to the sport[4]. Additionally, the organization has been nationally televised on several major sports networks[1].