THE BETTER BUSINESS BUREAU'S MISSION IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST. WE DO THIS BY SETTING STANDARDS FOR MARKETPLACE TRUST; ENCOURAGING AND SUPPORTING BEST PRACTICES BY ENGAGING WITH AND EDUCATING CONSUMERS AND BUSINESS; CELEBRATING MARKETPLACE ROLES; CALLING OUT AND ADDRESSING SUBSTANDARD MARKETPLACE BEHAVIOR; AND CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES AND CHARITIES.THE BETTER BUSINESS BUREAU SEES TRUST AS A FUNCTION OF TWO PRIMARY FACTORS - INTEGRITY AND PERFORMANCE. INTEGRITY INCLUDES RESPECT, ETHICS, INTENT, AND WORKING TOWARD A DIVERSE, INCLUSIVE AND EQUITABLE MARKETPLACE. PERFORMANCE SPEAKS TO A BUSINESS'S TRACK RECORD OF DELIVERING RESULTS IN ACCORDANCE WITH BBB STANDARDS AND/OR ADDRESSING CUSTOMER CONCERNS IN A TIMELY, SATISFACTORY MANNER.