Home - RGAA Uniting responsible gambling affiliates OUR MISSION We champion responsible gambling marketing and advertising practices make it possible for gambling affiliate companies to influence sensible regulation and protect consumer best interest while effectively serving the market. WE ARE ADVOCATES AND STAKEHOLDERS We are an independent trade association of companies involved in the promotion and advertisement of gambling iGaming and sports betting. We advocate for sensible advertising regulation and consumer protection with an unwavering commitment to the online gambling industry. Promotion of Competitive Gambling Markets Industry Education Consumer Protection Empowerment and Choice Advertising Codes of Conduct Responsible Business Practices STRATEGIC PILLARS We push for open and competitive online gambling markets We champion the pivotal role of the gambling affiliate industry We are the critical voice that empowers consumer choice We advocate for informed and thoughtful advertising policy We practice the highest standards in responsible gambling marketing and advertising We are committed to pursuing our mission with thoughtful dedication intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.