Bleeding Blue for Good Empowering UConn studentathletes to be champions in their sport and champions in their communities. Bleeding Blue for Good creates name image and likeness opportunities for UConn studentathletes that empower them to use their platforms to serve charities around the world and to serve their communities. A Message from our Founders UConn is entering a new period of transition in NIL activities. Over the coming months it is anticipated that with the impending House settlement in which schools across the country including UConn would plan to revenue share with studentathletes starting in the 202526 academic year the University will absorb all fundraising in support of studentathlete activities into the UConn Foundation beginning next fiscal year.