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Leading for Kids Homepage Lets build a culture that prioritizes kids Leading for Kids is a catalyst to move individuals and decisionmakers to create a society that more deeply values children. Leading for Kids is committed to improving the health and wellbeing of children by creating a movement to change how we talk about kids how we can invest wisely and productively in their futures and how our decision makers can better protect their rights and reflect their voices. Read our recent opinion piece in Newsweek and the Los Angeles Times oped from founder and president David Alexander. We Are Putting Kids First Raising awareness By many measures we are failing our nations kids.