Museum of Automotive Icons, Inc.

The Museum of Automotive Icons, Inc. is a nonprofit organization based in Manhattan, Kansas, dedicated to celebrating automotive history, culture, innovation, and design. Established in 2019, the museum aims to provide an experiential platform for visitors to learn about and appreciate the artistry and engineering of automobiles.

History

The origins of the Museum can be traced back to Ward and Brenda Morgan, who, after purchasing a collection of vehicles at a car auction, recognized the potential for a dedicated automotive museum in their community. Initially starting with 13 cars, the collection has since grown significantly, reaching 80 vehicles by 2024. The vision for the museum emerged from the desire to create a space where automotive enthusiasts and the general public could engage with classic and unique vehicles.

Mission

The museum’s mission is to utilize vehicles as a gateway for educating the public about automotive history, culture, design, innovation, engineering, and art. Through its collection and programming, the Museum strives to inspire and engage visitors while fostering a sense of community through shared automotive interests.

Collection and Programming

As of 2023, the museum's collection includes a diverse array of vehicles, each representing different eras and styles in automotive history. The museum is noted for its monthly events, such as "Cars and Coffee," which attracts numerous car enthusiasts, and educational lectures. Furthermore, participation in state programs like Sunflower Summer has expanded access for school-aged children, allowing greater community engagement.

Financial Overview

The Museum of Automotive Icons, Inc. is a registered 501(c)(3) organization, which allows it to receive tax-deductible donations. Financially, the organization has reported substantial growth, with an annual revenue of approximately $5 million and total assets exceeding $14 million by 2023. Contributions constitute the primary source of revenue, accounting for nearly all of its funding.

Attendance and Community Impact

The museum has seen significant growth in visitor numbers since its inception, with total attendance reaching over 15,000 in 2023. This increase is attributed to enhanced programming and community events designed to attract a wider audience.

Governance

The museum's leadership includes a dedicated board of directors and senior staff committed to advancing its mission and ensuring its sustainability. The team works to develop educational programs and community outreach initiatives that resonate with the evolving interests of the public.

Conclusion

The Museum of Automotive Icons, Inc. stands as a testament to the passion for automotive culture and history, offering a unique venue for both education and community engagement. With a growing collection and a commitment to excellence in programming, the museum is poised to become a nationally recognized institution in the field of automotive history.