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Join Today Standing Together Staying Informed. The New Jersey Utility Shareholders Association NJUSA is a nonprofit membership organization for the retail shareholders of New Jersey investorowned utilities who reside in New Jersey and who wish to participate in shaping government policies that affect New Jersey investorowned utilities their customers and shareholders. By joining NJUSA utility shareholders living in New Jersey can have a say on legislative and regulatory matters that can affect the utilities in which they are invested and in turn the value of their shares. Government policies clearly affect utilities their customers and their shareholders.