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All Kids Play Back In The Game Campaign Transforming Lives Through Sports Transforming Lives Through Sports Our Mission Active kids do better in life. They are more likely to excel in school succeed in work and have less health issues. Sports are a powerful way to keep kids active and teach valuable life lessons yet fewer kids are playing and staying in the game. Our mission is to increase quality youth sports participation by providing financial assistance to families and communities that lack sufficient resources and provide education on safe and healthy sportsrelated play.