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To improve lives and protect the environment by supporting local communities in the places we travel OUR WORK AK founder Geoffrey Kent pioneered the communityfirst approach to conservation more than 60 years ago. Today we still believe that the best way to protect our planets remaining wilderness is to invest in the communities who live there. In alignment with UN Sustainable Development Goals our projects focus on education enterprise health and environment. Through these initiatives we aim to support empower and educate local communities to facilitate the protection of their surroundings and to ensure that the people in the places where we travel are also benefitting directly from tourism.