Florida Attractions Association Inc

The Florida Attractions Association Inc, a not-for-profit organization, serves as a leading advocate and unifying force for Florida's diverse range of tourist attractions. With a history dating back to its establishment in 1949 by pioneers in the tourism industry, it has grown to represent over 120 attractions across the state, encompassing theme parks, historic sites, museums, aquariums, and more.

History

Originally formed by a group of visionary attractions such as Cypress Gardens, Monkey Jungle, Parrot Jungle, and Silver Springs, the Florida Attractions Association (FAA) was founded to ensure quality, fair pricing, and ethical practices within the industry. Over seven decades, it has evolved to include a wide range of industry suppliers and Destination Marketing Organizations (DMOs), further solidifying Florida's position as a global tourism leader.

Objectives

The FAA's primary objectives include promoting the interests of the attraction industry, facilitating excellence among members, and providing resources for professional development and networking. It organizes educational events and offers government advocacy to support its members. By fostering collaboration and innovation, the FAA helps Florida's attractions set high standards in hospitality and guest experience.

Membership

Membership in the FAA is prestigious and includes adherence to a strict Code of Practices, ensuring high levels of cleanliness, courtesy, hospitality, and integrity in operations. Members engage in peer-to-peer support and mutual growth strategies, contributing to the overall success of the tourism sector in Florida. The Association also collaborates with national and international groups on broader industry issues.

Economic Impact

Tourism is the largest industry in Florida, employing over a million people and generating substantial sales tax revenue. The FAA plays a crucial role in maintaining this economic vitality by supporting its members and contributing to the state's appeal as a top global destination.

Advocacy and Education

In addition to its core activities, the FAA participates in advocacy efforts, conducting educational meetings and providing materials on public policy without jeopardizing its tax-exempt status. It supports legislative actions affecting its members and fosters educational programs to address industry challenges.

Foundation Activities

The Florida Attractions Association also oversees a 501(c)(3) not-for-profit arm, the Florida Attractions Scholarship Foundation. Established in 2014, this foundation provides financial support to students studying hospitality-related fields and offers grants for professional development within the industry. By March 2024, it had awarded over $100,000 to 84 students and 8 member businesses.

Rebranding and Modernization

In recent years, the FAA has undertaken strategic rebranding and modernization efforts to remain relevant and attractive to future industry leaders. This includes enhancing networking opportunities, communication strategies, and professional development programs to align with evolving industry needs.

Overall, the Florida Attractions Association Inc is a pivotal force in shaping Florida's tourism landscape, combining tradition with innovation to maintain the state's standing as a premier tourist destination worldwide.