Nevada Resort Association

The Nevada Resort Association (NRA) is a nonprofit organization established in 1965, serving as the primary advocacy voice for Nevada's gaming and resort industry. It represents the state's largest industry and provides critical information, perspective, and industry insights for decision-makers across Nevada.

Mission and Activities

The NRA's primary mission is to promote and support the interests of its member resorts, which include a wide array of gaming and hospitality establishments across the state. The organization closely monitors government and regulatory activities in Nevada and adopts policies related to state gaming issues, acting as a liaison between the industry and policymakers.

Economic Impact

The resort industry in Nevada is a significant economic driver, responsible for substantial employment and revenue generation. Historically, it accounts for more than one in four direct jobs in the state and, when considering indirect effects, contributes significantly to Nevada's overall economy. The industry supports over $24 billion in annual wages for employees directly and indirectly involved and is responsible for approximately 34% of Nevada's general fund revenues.

In recent years, the industry has faced significant challenges, notably during the COVID-19 pandemic, which led to temporary closures and major economic contractions. However, with recovery efforts and vaccination rollouts, optimism has returned to the sector. By 2024, Nevada's tourism industry was reported to generate nearly $100 billion in statewide economic activity, highlighting its resilience and importance.

Governance

The NRA is led by a President & CEO, currently Virginia Valentine, and a board of directors comprising senior executives from major resort companies such as Caesars Entertainment, Boyd Gaming, and Red Rock Resorts. This leadership structure ensures that the NRA represents a diverse and authoritative voice for the industry.

Memberships

The NRA's membership encompasses a broad range of gaming and resort establishments, from iconic destinations like the Bellagio and Mandalay Bay to regional resorts in areas like Laughlin and Reno. This diverse membership underscores the NRA's widespread influence and representation across Nevada.

Industry Resources

The NRA collaborates with various industry partners to compile and distribute comprehensive data on the resort and gaming sectors through publications like the Nevada Gaming Fact Book. This resource provides invaluable insights into the economic and fiscal impacts of the industry.

Conclusion

The Nevada Resort Association plays a vital role in supporting and advancing Nevada's resort and gaming industries, fostering economic growth and ensuring the sector remains a cornerstone of the state's economy.