Partnership of the leading cultural institutions near Grand Army Plaza. Heart of Brooklyn (HOB) is a partnership of the leading cultural institutions located near Grand Army Plaza in central Brooklyn. Founded in 2001 by Brooklyn Botanic Garden, Brooklyn Children's Museum, Brooklyn Museum, Brooklyn Public Library, Prospect Park Alliance, and Prospect Park Zoo, this partnership is dedicated to promoting its unique cultural campus as a "must-see" destination to a diverse audience in Brooklyn and beyond. Heart of Brooklyn encourages tourism and learning by making its world-class collections and historic treasures more visible and accessible. As an integral part of Brooklyn's renaissance, Heart of Brooklyn is committed to strengthening the future of its neighborhoods.