The mission of Never Forget Elephant Foundation is to improve the lives of endangered Asian elephants in Thailand. NFEF promotes a compassion-forward approach where we connect with the local and global community as we inspire a change in elephant welfare in Thailand. It is the goal of Never Forget Elephant Foundation to educate tourists and global supporters on the problems captive elephants face today in Thailand and how we can live in a way at home that positively impacts the well-being of elephants and the health of our planet. Through this model, we create a tide of positive change that will impact the future of captive Asian elephants.