Ready to discover opera in the Midwest? This week, we’re spotlighting Opera Passport by OPERA America's Midwest Region. Uncover opera gems from Minneapolis to Columbus and everything in-between. Grab your passport, plan your next getaway, and enjoy the region’s opera. Opera Passport offers exclusive discounts of at least 10% off tickets at participating opera companies across North America. Contact your hometown opera company for access, or enjoy it as an OPERA America individual member. Not a member? Join today! Learn more at operaamerica.org/OperaPassport 1. Chicago, IL Chicago Opera Theater Lyric Opera of Chicago 2. Detroit, MI Detroit Opera 3. Duluth, MN Lyric Opera of the North 4. Minneapolis,MN Minnesota Opera 5. Kansas City, MO Lyric Opera of Kansas City 6. Springfield, MO Ozarks Lyric Opera 7. St. Louis, MO Opera Theatre of Saint Louis Union Avenue Opera 8. Omaha, NE Opera Omaha 9. Fargo, ND Fargo-Moorhead Opera 10. Cincinnati, OH Cincinnati Opera 11. Columbus, OH Opera Columbus 12. Toledo, OH Toledo Opera 13. Milwaukee, WI The Florentine Opera (fb)

Key Finding #5: "New-to-Opera attenders differ notably from Ongoing audiences — both demographically and behaviorally." The Understanding Opera’s New Audiences report offers important insights into the behavior of newcomers to opera that will help opera companies develop strategies that respond to the barriers and opportunities revealed by respondents. Read over 60 pages of charts and diagrams derived from the research, highlighting all 7 key findings at operaamerica.org/NewAudiencesReport Photo: LA BOHÈME at Minnesota Opera (credit: Cory Weaver) (fb)