Let's change the consciousness of business in order to take responsibility for the planetary whole. The World Business Academy's Mission is to inspire business to assume responsibility for the whole of society and assist those who share our values to create a better world. The Academy operates under two guiding principles: Business is the most powerful institution in society today, and business has a unique responsibility to achieve a sustainable future for the planet. Our purpose is to bring this message to business leaders, students, and the public at large to shift the prevailing business paradigm away from non-renewable practices to sustainable solutions for critical issues that currently challenge humanity. In other words, Share the Vision… Build the Network … Heal the Planet.