THE ORGANIZATION'S MISSION IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST. IT FULFILLS ITS MISSION IN PART BY PROMOTING BUSINESS SELF-REGULATION AND HELPING MEMBER BETTER BUSINESS BUREAUS SUCCEED. THE ASSOCIATION IS DEDICATED TO FOSTERING HONEST AND RESPONSIVE RELATIONSHIPS BETWEEN BUSINESS AND CONSUMERS, INSTILLING CONFIDENCE AND ADVANCING A TRUSTWORTHY MARKETPLACE FOR ALL.