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Why JA. Imagine a generation of students armed with the confidence and understanding to take control of their futures and equipped to achieve their dreams. We are working to give our regions youth the hope to see a brighter future and the skills to answer the demands of the 21stcentury economy with I can. In partnership with the education and business communities Junior Achievement is transforming the student experience by bringing relevance authenticity and application into everyday learning to energize students about their future possibilities.