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Heads Up Campaign Disconnect to Reconnect This is our generations response to Big Tech Gen Z has the most problems regarding mental health a direct result of screen time and social media according to the American Psychological Association. Heads Up is our generations response to Big Techs attempt to steal our time and collect our data. Heads Up is a grassroots youthforyouth nonprofit organization that aims to encourage high school students to use technology productively and live a more digitally balanced lifestyle. Start a Heads Up club at your high school We believe in the idea that one universal solution will not fit the needs of each community.