50+ museums representing diverse disciplines and collections from OC to SB. Share your experience using #SoCalMuseums. SoCal Museums is made up of current employees of museums of varying sizes, disciplines, locations, and missions. The mission of SoCal Museums is to foster dialogue between marketing and communications museum professionals in Southern California in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between museums.