Shaping Youth, Inc. Shaping Youth’s mission is to shift negative influences of pop culture to a healthier worldview for kids. Our appearance-based, consumption-driven, behavioral cues are undermining children’s emotional and physical health, so we’re recruiting powerhouse thinkers, technologists, animators, film directors, educators and youth themselves to use the power of media for positive change via film, web, hands-on education, & enrichment programs. Our nonprofit, nonpartisan organization is implementing innovative fitness/obesity intervention and socio-emotional programs inside virtual worlds and social media using entertainment tactics to impart informal and participatory learning three ways: • Embedding positive behavioral cues inside media itself • Eliciting content accountability/change from industry producers • Counter-marketing harmful messages with media literacy and awareness