Changing the narrative of Black & Brown youth through culturally responsive relationships HOLLA was founded in 2013 by Executive Director, Eric Knox. Eric moved back to Portland after some time in LA and discovered gentrification had significantly impacted NE Portland and that displaced students of color lacked role models of color within the school systems. HOLLA was founded in response to this lack of representation in order to provide mentors of color to engage relationally with students. HOLLA exists to empower students of color in Portland. Our priority is to change the narrative of youth of color through culturally responsive relationships. Our programs provide representation, equity, and a wide range of supports for mentees and their families. Beneficiaries of our program are connected to educational supports, mental health, athletics, food, clothing, housing, and more.